We have a very good presence across the channel. This is especially true across social media and channel publications where we have a strong following from the content that we produce. What happens with an awareness of brand is that you notice a decline in awareness for what we actually do. Many are aware of … Continue reading I never knew you did that!
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
Remember when you started your first ever job and you fell into your respective team? Whether that was a sales position, a marketing position, a software development position or a support position, you would have fallen into a team of people that did the same role as yourself in order to be trained and learn … Continue reading The perfect channel team structure?