The word channel. It means a lot of different things to different people but we can probably agree that it involves a producer, a distributor of some kind, a reseller of some description and an end customer. This linear model has existed for years but what people tend to forget is the surrounding services that … Continue reading 5 outsourced elements of the channel to think about
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
The words channel partner used to be synonymous with an individual or company that resells another companies’ product. Nowadays channel partners come in all different shapes and sizes. We see the labels being thrown around for MSP’s, systems integrators, VAR’s, distributors, agencies, referral partners, affiliates, and other variations of these. So, what is the difference … Continue reading How many types of partners and how do they all differ?