Working with referrals - A Structure For Brand Growth #marketing #referrals #channelyze #channelmanagement
Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel
Secure Access Service Edge is a term that has been flying around for the past couple of years now but it just coming into mainstream usage. Pronounced SASSEE, we need to understand how web traffic flowed within a corporation previously before we can understand it. Traditional networks In traditional network environments, almost everything was stored … Continue reading What is SASE and how is it going to affect the channel – The single pane of glass for security and infrastructure?
SKU’s have been around about as long as products themselves. SKU’s or stock keeping units have been the way of identifying products and measuring them against purchase and usage since forever. With the introduction of the subscription economy and everything as a service, is it the end of the road for SKU based licensing? Today, … Continue reading Subscription models, consumption billing and the death of the SKU!