It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
As it appears that a lot of the channel tech neglect to ask what the partners really want from their vendors, we went out and asked them. The results are not what you will expect. We asked the question: What can vendors do to make your life better? 1. Support Many responses came back about … Continue reading What partners really want – The partner experience!
With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?
Online adverts are flying around with the headline of “improve your partner experience” or PX for short. It seems to be the buzzword of the moment but what are they talking about? It has long been the consensus that if you cater for the partner experience, you keep the partner and the partner will thrive. What are … Continue reading Partner experience is being labeled as something it is not