“Pay us an entry fee of $500 and win an award” How many times do we see awards flying around social media that make us think that someone has achieved something? Not a day goes by that somebody isn’t flaunting an award for “Best cup of tea maker in the channel” or “Sleeping champion of … Continue reading Devalued awards and recognition are killing actual achievements
So you want to go viral in the channel?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?
Single pane of glass vs Massive pain in the ass!
Traditional channel management is still around and they are still trying to convince the world that it still works and it’s how it should be. We speak to vendors every single day who are stuck in that way of thinking that they should own all parts of the portal and be in control of all … Continue reading Single pane of glass vs Massive pain in the ass!
What partners really want – The partner experience!
As it appears that a lot of the channel tech neglect to ask what the partners really want from their vendors, we went out and asked them. The results are not what you will expect. We asked the question: What can vendors do to make your life better? 1. Support Many responses came back about … Continue reading What partners really want – The partner experience!
Marketing automation the easy way for the channel
What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel
Onboarding your first distributor – A recipe for success
So you’ve decided it’s a good time to partner with companies to scale your company. What is the process you are going to use to onboard the distributor or partner? We are going to lay out the process that we have used forever and makes the whole evolution as simple as possible. Finding distributors There … Continue reading Onboarding your first distributor – A recipe for success
How many types of partners and how do they all differ?
The words channel partner used to be synonymous with an individual or company that resells another companies’ product. Nowadays channel partners come in all different shapes and sizes. We see the labels being thrown around for MSP’s, systems integrators, VAR’s, distributors, agencies, referral partners, affiliates, and other variations of these. So, what is the difference … Continue reading How many types of partners and how do they all differ?