Marketing automation the easy way for the channel

What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel

The mysterious art of channel marketing

Although a crude method for determining the size of an industry, when we search for channel marketing in the jobs section of LinkedIn, we get 4000+ results within the UK as opposed to the 3200+ results for channel sales. In previous positions I’ve held, there have always been less marketers in the team than there … Continue reading The mysterious art of channel marketing