Working with referrals - A Structure For Brand Growth #marketing #referrals #channelyze #channelmanagement
Several companies have recently stated that it’s difficult to get people to join their company with candidates demanding higher salaries than ever as well as the “great quit” with people deciding to go it alone. Is salary a major factor in job satisfaction in the channel? Today we are looking at the differences in salaries … Continue reading Is your salary in the channel in line with the average for your country?
What’s a funded head you may ask. A funded head is a human resources who works for a reseller or distributor that is fully or partially funded by the vendor. A common occurrence in the past when vendors wanted a dedicated resource in a certain territory but didn’t have an entity on the ground to … Continue reading Is the funded head about to be dead?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?
Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
How many times have we seen in recent times people suggesting that the channel is dead? We get at least an article every week claiming that the channel is changing to the extent of being unrecognisable by today’s standards. The ecosystem economy is kicking in and people are seeing this as a deviation from the … Continue reading Is the channel really dead or dying?
In recent times we have seen scandal after scandal about privacy laws and data ownership. Companies such as Whatsapp / Facebook / Google have been at the forefront of all of this. All of them have had big fines for mishandling data as well as public perception being tarnished. Why do people just give all … Continue reading Partner management and the massive problem of data ownership
“Distributors need to transform” “Distributors are just box shifters” “Distributors just fulfill orders for 15% margin” “Distributors earn money just for being a middleman” All of these phrases we hear on a regular basis. Where are these sayings coming from? They are coming from the US market as well as people who only know the … Continue reading Distributor is not a globally equal term
With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?