Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
The world is becoming a very different place to what it was just two years ago. Different types of activities are having to be undertaken to maintain awareness in the market and stay front of mind in partners and customers eyes. Events are starting to come back in but are they going to be around … Continue reading Marketing Development Funds – A guide for 2022
In recent times we have seen scandal after scandal about privacy laws and data ownership. Companies such as Whatsapp / Facebook / Google have been at the forefront of all of this. All of them have had big fines for mishandling data as well as public perception being tarnished. Why do people just give all … Continue reading Partner management and the massive problem of data ownership
Traditional channel management is still around and they are still trying to convince the world that it still works and it’s how it should be. We speak to vendors every single day who are stuck in that way of thinking that they should own all parts of the portal and be in control of all … Continue reading Single pane of glass vs Massive pain in the ass!
With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?