Several companies have recently stated that it’s difficult to get people to join their company with candidates demanding higher salaries than ever as well as the “great quit” with people deciding to go it alone. Is salary a major factor in job satisfaction in the channel? Today we are looking at the differences in salaries … Continue reading Is your salary in the channel in line with the average for your country?
What’s a funded head you may ask. A funded head is a human resources who works for a reseller or distributor that is fully or partially funded by the vendor. A common occurrence in the past when vendors wanted a dedicated resource in a certain territory but didn’t have an entity on the ground to … Continue reading Is the funded head about to be dead?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
The world is becoming a very different place to what it was just two years ago. Different types of activities are having to be undertaken to maintain awareness in the market and stay front of mind in partners and customers eyes. Events are starting to come back in but are they going to be around … Continue reading Marketing Development Funds – A guide for 2022
Traditional channel management is still around and they are still trying to convince the world that it still works and it’s how it should be. We speak to vendors every single day who are stuck in that way of thinking that they should own all parts of the portal and be in control of all … Continue reading Single pane of glass vs Massive pain in the ass!
What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel
Although a crude method for determining the size of an industry, when we search for channel marketing in the jobs section of LinkedIn, we get 4000+ results within the UK as opposed to the 3200+ results for channel sales. In previous positions I’ve held, there have always been less marketers in the team than there … Continue reading The mysterious art of channel marketing