Working with referrals - A Structure For Brand Growth #marketing #referrals #channelyze #channelmanagement
Devalued awards and recognition are killing actual achievements
“Pay us an entry fee of $500 and win an award” How many times do we see awards flying around social media that make us think that someone has achieved something? Not a day goes by that somebody isn’t flaunting an award for “Best cup of tea maker in the channel” or “Sleeping champion of … Continue reading Devalued awards and recognition are killing actual achievements
Is your salary in the channel in line with the average for your country?
Several companies have recently stated that it’s difficult to get people to join their company with candidates demanding higher salaries than ever as well as the “great quit” with people deciding to go it alone. Is salary a major factor in job satisfaction in the channel? Today we are looking at the differences in salaries … Continue reading Is your salary in the channel in line with the average for your country?
Is the funded head about to be dead?
What’s a funded head you may ask. A funded head is a human resources who works for a reseller or distributor that is fully or partially funded by the vendor. A common occurrence in the past when vendors wanted a dedicated resource in a certain territory but didn’t have an entity on the ground to … Continue reading Is the funded head about to be dead?
So you want to go viral in the channel?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?
The issues of monthly billing in the channel
Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel
Building a channel that has instant results!
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
Marketing Development Funds – A guide for 2022
The world is becoming a very different place to what it was just two years ago. Different types of activities are having to be undertaken to maintain awareness in the market and stay front of mind in partners and customers eyes. Events are starting to come back in but are they going to be around … Continue reading Marketing Development Funds – A guide for 2022
Is the channel really dead or dying?
How many times have we seen in recent times people suggesting that the channel is dead? We get at least an article every week claiming that the channel is changing to the extent of being unrecognisable by today’s standards. The ecosystem economy is kicking in and people are seeing this as a deviation from the … Continue reading Is the channel really dead or dying?
Partner management and the massive problem of data ownership
In recent times we have seen scandal after scandal about privacy laws and data ownership. Companies such as Whatsapp / Facebook / Google have been at the forefront of all of this. All of them have had big fines for mishandling data as well as public perception being tarnished. Why do people just give all … Continue reading Partner management and the massive problem of data ownership