Traditional channel management is still around and they are still trying to convince the world that it still works and it’s how it should be. We speak to vendors every single day who are stuck in that way of thinking that they should own all parts of the portal and be in control of all … Continue reading Single pane of glass vs Massive pain in the ass!
As it appears that a lot of the channel tech neglect to ask what the partners really want from their vendors, we went out and asked them. The results are not what you will expect. We asked the question: What can vendors do to make your life better? 1. Support Many responses came back about … Continue reading What partners really want – The partner experience!
My channel just isn’t growing My partners are not doing anything Why won’t they work with us anymore? Three statements that are made by vendors who are seeing their channels failing. We look at 5 things that will kill your channel. Some of these items are down to greed from the vendor, others are from … Continue reading 5 ways to kill your channel
What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel
“Distributors need to transform” “Distributors are just box shifters” “Distributors just fulfill orders for 15% margin” “Distributors earn money just for being a middleman” All of these phrases we hear on a regular basis. Where are these sayings coming from? They are coming from the US market as well as people who only know the … Continue reading Distributor is not a globally equal term
With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?
So you’ve decided it’s a good time to partner with companies to scale your company. What is the process you are going to use to onboard the distributor or partner? We are going to lay out the process that we have used forever and makes the whole evolution as simple as possible. Finding distributors There … Continue reading Onboarding your first distributor – A recipe for success
We’ve all heard of Kaspersky, a lot of us have heard of Abbyy and even some will know Dr Web. All of these companies are large Russian companies that have gone global. Kaspersky are strong players in the anti virus sector, Abbyy are strong in the OCR solutions and Dr Web was the first anti … Continue reading 3% corporation tax for tech companies in this country! – But is it worth it? A look at another country being hidden from the rest of the world
With China coming in second on the world index of GDP, the market is quickly becoming a market to penetrate in recent years. With a growth rate of 6.9% and a GDP of $14.72 trillion it’s a country that is set to overtake the US in the early 2030’s. The US is sat at $20.94 … Continue reading The secret world of the hidden channels – A market worth attempting?
Remember when you started your first ever job and you fell into your respective team? Whether that was a sales position, a marketing position, a software development position or a support position, you would have fallen into a team of people that did the same role as yourself in order to be trained and learn … Continue reading The perfect channel team structure?