Have you ever stopped to look at the amount of distributors regionally? It’s a completely different story in one region to what it is in another region. In the US, you can count them on one hand (Maybe I’m exaggerating there… Maybe it could be done on two hands though). In Europe we have about … Continue reading Distribution around the world – A vastly different story
We have a very good presence across the channel. This is especially true across social media and channel publications where we have a strong following from the content that we produce. What happens with an awareness of brand is that you notice a decline in awareness for what we actually do. Many are aware of … Continue reading I never knew you did that!
Working with referrals - A Structure For Brand Growth #marketing #referrals #channelyze #channelmanagement
Several companies have recently stated that it’s difficult to get people to join their company with candidates demanding higher salaries than ever as well as the “great quit” with people deciding to go it alone. Is salary a major factor in job satisfaction in the channel? Today we are looking at the differences in salaries … Continue reading Is your salary in the channel in line with the average for your country?
The word channel. It means a lot of different things to different people but we can probably agree that it involves a producer, a distributor of some kind, a reseller of some description and an end customer. This linear model has existed for years but what people tend to forget is the surrounding services that … Continue reading 5 outsourced elements of the channel to think about
What’s a funded head you may ask. A funded head is a human resources who works for a reseller or distributor that is fully or partially funded by the vendor. A common occurrence in the past when vendors wanted a dedicated resource in a certain territory but didn’t have an entity on the ground to … Continue reading Is the funded head about to be dead?
Annual contract, monthly billing Annual contract, annual billing Monthly contract, monthly billing Multi year contract, annual billing Multi year contract, monthly billing Metered billing and random bills every month How are you supposed to incentivise the margins for new business vs upsell vs renewal when billing schedules and contracts are a stark difference to the … Continue reading SaaS is killing the reseller – But should it?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?
Another year in the channel is almost over. We’ve had the talk of ecosystems accelerated, been told that distribution won’t be around for much longer, seen some massive mergers and acquisitions in the channel and most importantly for us, brought our own products to market. Over the year, we’ve written the equivalent of a books … Continue reading Another year almost done!
Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel