Have you ever stopped to look at the amount of distributors regionally? It’s a completely different story in one region to what it is in another region. In the US, you can count them on one hand (Maybe I’m exaggerating there… Maybe it could be done on two hands though). In Europe we have about … Continue reading Distribution around the world – A vastly different story
We have a very good presence across the channel. This is especially true across social media and channel publications where we have a strong following from the content that we produce. What happens with an awareness of brand is that you notice a decline in awareness for what we actually do. Many are aware of … Continue reading I never knew you did that!
Working with referrals - A Structure For Brand Growth #marketing #referrals #channelyze #channelmanagement
So we’ve got a load of MSP’s that take care of the entire life cycle of the customer. They offer support packages, they manage the software and infrastructure on behalf of the customer and they are generally out of the reach of the vendors that are supplying the software because it’s mediated by the MSP. … Continue reading Customer success – The need for a new type of partner?
“Pay us an entry fee of $500 and win an award” How many times do we see awards flying around social media that make us think that someone has achieved something? Not a day goes by that somebody isn’t flaunting an award for “Best cup of tea maker in the channel” or “Sleeping champion of … Continue reading Devalued awards and recognition are killing actual achievements
Several companies have recently stated that it’s difficult to get people to join their company with candidates demanding higher salaries than ever as well as the “great quit” with people deciding to go it alone. Is salary a major factor in job satisfaction in the channel? Today we are looking at the differences in salaries … Continue reading Is your salary in the channel in line with the average for your country?
The word channel. It means a lot of different things to different people but we can probably agree that it involves a producer, a distributor of some kind, a reseller of some description and an end customer. This linear model has existed for years but what people tend to forget is the surrounding services that … Continue reading 5 outsourced elements of the channel to think about
What’s a funded head you may ask. A funded head is a human resources who works for a reseller or distributor that is fully or partially funded by the vendor. A common occurrence in the past when vendors wanted a dedicated resource in a certain territory but didn’t have an entity on the ground to … Continue reading Is the funded head about to be dead?
Annual contract, monthly billing Annual contract, annual billing Monthly contract, monthly billing Multi year contract, annual billing Multi year contract, monthly billing Metered billing and random bills every month How are you supposed to incentivise the margins for new business vs upsell vs renewal when billing schedules and contracts are a stark difference to the … Continue reading SaaS is killing the reseller – But should it?
In the era of social media marketing, likes, shares, subscriptions and pokes (don’t think they are still a thing and I don’t even know the point of that feature!) the world has fallen away from the Yellow Pages listing and hope that someone will call you. Everyone craves these likes on social media and even … Continue reading So you want to go viral in the channel?