Partner Relationship Management (PRM) is a strategy and a set of tools that help businesses manage their relationships with their channel partners, such as resellers, distributors, or agents. PRM aims to improve partner collaboration, communication, and performance, as well as to streamline the channel sales process. Customer Relationship Management (CRM) is a strategy and a … Continue reading How CRM can be used to perform PRM tasks (and why it’s not a good idea)
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