Partner Relationship Management (PRM) is a strategy and a set of tools that help businesses manage their relationships with their channel partners, such as resellers, distributors, or agents. PRM aims to improve partner collaboration, communication, and performance, as well as to streamline the channel sales process. Customer Relationship Management (CRM) is a strategy and a … Continue reading How CRM can be used to perform PRM tasks (and why it’s not a good idea)
Partner Portal Vs No Partner Portal – We have the answer!
We’ve recently seen many an argument over whether there should or shouldn’t be partner portals. Some people are saying they are dead Others are saying they are going no where We’ve got channel tech vendors that are pushing the partner portal piece to one side and other vendors that are pushing their partner portals upon … Continue reading Partner Portal Vs No Partner Portal – We have the answer!
Customer success – The need for a new type of partner?
So we’ve got a load of MSP’s that take care of the entire life cycle of the customer. They offer support packages, they manage the software and infrastructure on behalf of the customer and they are generally out of the reach of the vendors that are supplying the software because it’s mediated by the MSP. … Continue reading Customer success – The need for a new type of partner?
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