With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?
Onboarding your first distributor – A recipe for success
So you’ve decided it’s a good time to partner with companies to scale your company. What is the process you are going to use to onboard the distributor or partner? We are going to lay out the process that we have used forever and makes the whole evolution as simple as possible. Finding distributors There … Continue reading Onboarding your first distributor – A recipe for success
3% corporation tax for tech companies in this country! – But is it worth it? A look at another country being hidden from the rest of the world
We’ve all heard of Kaspersky, a lot of us have heard of Abbyy and even some will know Dr Web. All of these companies are large Russian companies that have gone global. Kaspersky are strong players in the anti virus sector, Abbyy are strong in the OCR solutions and Dr Web was the first anti … Continue reading 3% corporation tax for tech companies in this country! – But is it worth it? A look at another country being hidden from the rest of the world
The secret world of the hidden channels – A market worth attempting?
With China coming in second on the world index of GDP, the market is quickly becoming a market to penetrate in recent years. With a growth rate of 6.9% and a GDP of $14.72 trillion it’s a country that is set to overtake the US in the early 2030’s. The US is sat at $20.94 … Continue reading The secret world of the hidden channels – A market worth attempting?
The perfect channel team structure?
Remember when you started your first ever job and you fell into your respective team? Whether that was a sales position, a marketing position, a software development position or a support position, you would have fallen into a team of people that did the same role as yourself in order to be trained and learn … Continue reading The perfect channel team structure?
The mysterious art of channel marketing
Although a crude method for determining the size of an industry, when we search for channel marketing in the jobs section of LinkedIn, we get 4000+ results within the UK as opposed to the 3200+ results for channel sales. In previous positions I’ve held, there have always been less marketers in the team than there … Continue reading The mysterious art of channel marketing
To channel or not to channel
Why should I sell through partners? Can our product be sold by partners? Why would a partner sell our products? 75% of global business is conducted via 3rd parties as opposed to direct. That’s to say that there is a high chance that if you have a product OR service to sell that it can … Continue reading To channel or not to channel
Understanding channel models and structures
With 75% of business being conducted indirectly, it is a good idea to understand the channel structure and how this can fit into your company. We speak with vendors everyday that are in the process of moving into channel sales and need an explanation of how it all works so we are producing this educational … Continue reading Understanding channel models and structures
How many types of partners and how do they all differ?
The words channel partner used to be synonymous with an individual or company that resells another companies’ product. Nowadays channel partners come in all different shapes and sizes. We see the labels being thrown around for MSP’s, systems integrators, VAR’s, distributors, agencies, referral partners, affiliates, and other variations of these. So, what is the difference … Continue reading How many types of partners and how do they all differ?
Partner experience is being labeled as something it is not
Online adverts are flying around with the headline of “improve your partner experience” or PX for short. It seems to be the buzzword of the moment but what are they talking about? It has long been the consensus that if you cater for the partner experience, you keep the partner and the partner will thrive. What are … Continue reading Partner experience is being labeled as something it is not
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