Remember in 1995 when Windows 95 was released and everyone owned a copy on CD with the key written across the front of it in big, bold, black writing? That was the time when everyone bought software and owned it outright for the life cycle of the product. If it was an original copy that … Continue reading The issues of monthly billing in the channel
Building a channel that has instant results!
It’s a myth. We see it happen regular where new vendors look to increase their footprint via the channel and expect an instant result. It’s very rarely going to happen. These things take time to implement and execute. We come across this very often. Vendors embark on a journey of starting up their channel operations … Continue reading Building a channel that has instant results!
Marketing Development Funds – A guide for 2022
The world is becoming a very different place to what it was just two years ago. Different types of activities are having to be undertaken to maintain awareness in the market and stay front of mind in partners and customers eyes. Events are starting to come back in but are they going to be around … Continue reading Marketing Development Funds – A guide for 2022
Is the channel really dead or dying?
How many times have we seen in recent times people suggesting that the channel is dead? We get at least an article every week claiming that the channel is changing to the extent of being unrecognisable by today’s standards. The ecosystem economy is kicking in and people are seeing this as a deviation from the … Continue reading Is the channel really dead or dying?
Partner management and the massive problem of data ownership
In recent times we have seen scandal after scandal about privacy laws and data ownership. Companies such as Whatsapp / Facebook / Google have been at the forefront of all of this. All of them have had big fines for mishandling data as well as public perception being tarnished. Why do people just give all … Continue reading Partner management and the massive problem of data ownership
Single pane of glass vs Massive pain in the ass!
Traditional channel management is still around and they are still trying to convince the world that it still works and it’s how it should be. We speak to vendors every single day who are stuck in that way of thinking that they should own all parts of the portal and be in control of all … Continue reading Single pane of glass vs Massive pain in the ass!
What partners really want – The partner experience!
As it appears that a lot of the channel tech neglect to ask what the partners really want from their vendors, we went out and asked them. The results are not what you will expect. We asked the question: What can vendors do to make your life better? 1. Support Many responses came back about … Continue reading What partners really want – The partner experience!
5 ways to kill your channel
My channel just isn’t growing My partners are not doing anything Why won’t they work with us anymore? Three statements that are made by vendors who are seeing their channels failing. We look at 5 things that will kill your channel. Some of these items are down to greed from the vendor, others are from … Continue reading 5 ways to kill your channel
Marketing automation the easy way for the channel
What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel
Distributor is not a globally equal term
“Distributors need to transform” “Distributors are just box shifters” “Distributors just fulfill orders for 15% margin” “Distributors earn money just for being a middleman” All of these phrases we hear on a regular basis. Where are these sayings coming from? They are coming from the US market as well as people who only know the … Continue reading Distributor is not a globally equal term
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