What we often see is a mixture of tools being used for different things. A regular combination is outlined below. Hubspot seem to be the go to vendor for marketing automation and Mailchimp another popular choice for email marketing. Hubspot We work with a lot of companies that are using Hubspot for their marketing by … Continue reading Marketing automation the easy way for the channel
Distributor is not a globally equal term
“Distributors need to transform” “Distributors are just box shifters” “Distributors just fulfill orders for 15% margin” “Distributors earn money just for being a middleman” All of these phrases we hear on a regular basis. Where are these sayings coming from? They are coming from the US market as well as people who only know the … Continue reading Distributor is not a globally equal term
How much of your channel process can you really “get away with” automating?
With the entire world trying to automate everything through software, we ask the question, how much can you get away with automating? As a human race, we are designed to be collaborative. From the early days of hunter gatherers to the modern ways of working in project environments, everything is driven by people and groups of … Continue reading How much of your channel process can you really “get away with” automating?
Onboarding your first distributor – A recipe for success
So you’ve decided it’s a good time to partner with companies to scale your company. What is the process you are going to use to onboard the distributor or partner? We are going to lay out the process that we have used forever and makes the whole evolution as simple as possible. Finding distributors There … Continue reading Onboarding your first distributor – A recipe for success
3% corporation tax for tech companies in this country! – But is it worth it? A look at another country being hidden from the rest of the world
We’ve all heard of Kaspersky, a lot of us have heard of Abbyy and even some will know Dr Web. All of these companies are large Russian companies that have gone global. Kaspersky are strong players in the anti virus sector, Abbyy are strong in the OCR solutions and Dr Web was the first anti … Continue reading 3% corporation tax for tech companies in this country! – But is it worth it? A look at another country being hidden from the rest of the world
The secret world of the hidden channels – A market worth attempting?
With China coming in second on the world index of GDP, the market is quickly becoming a market to penetrate in recent years. With a growth rate of 6.9% and a GDP of $14.72 trillion it’s a country that is set to overtake the US in the early 2030’s. The US is sat at $20.94 … Continue reading The secret world of the hidden channels – A market worth attempting?
By 2030 there will be no such thing as an MSP………..
What is an MSP? MSP’s have been around as long as remote connectivity has been mainstream. This happened in the mid to late 90’s where previously the IT companies would sell computer systems into corporations and support on a break / fix model. The reseller would supply the business with servers and workstations and maintain … Continue reading By 2030 there will be no such thing as an MSP………..
What is SASE and how is it going to affect the channel – The single pane of glass for security and infrastructure?
Secure Access Service Edge is a term that has been flying around for the past couple of years now but it just coming into mainstream usage. Pronounced SASSEE, we need to understand how web traffic flowed within a corporation previously before we can understand it. Traditional networks In traditional network environments, almost everything was stored … Continue reading What is SASE and how is it going to affect the channel – The single pane of glass for security and infrastructure?
$635m investment for this cybersecurity vendor
News was released yesterday, 21/10/21, that Invicti security had received an injection of $635m to further expand their global takeover of the DAST market. Invicti security is a vendor that we know well and are renowned in the dynamic application security testing market. They are predominantly a channel focused vendor which has seen massive growth … Continue reading $635m investment for this cybersecurity vendor
The perfect channel team structure?
Remember when you started your first ever job and you fell into your respective team? Whether that was a sales position, a marketing position, a software development position or a support position, you would have fallen into a team of people that did the same role as yourself in order to be trained and learn … Continue reading The perfect channel team structure?
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