It recently dawned on me that the world of software sales is eerily comparable to the underground world of the international narcotic trade. They are parallel markets with much of the same structure and progression into methods of sales and distribution. Back in the mid 80’s, Pablo Escobar was a rising figure in the world … Continue reading If Pablo Escobar had sold software!
Partner experience is being labeled as something it is not
Online adverts are flying around with the headline of “improve your partner experience” or PX for short. It seems to be the buzzword of the moment but what are they talking about? It has long been the consensus that if you cater for the partner experience, you keep the partner and the partner will thrive. What are … Continue reading Partner experience is being labeled as something it is not
Subscription models, consumption billing and the death of the SKU!
SKU’s have been around about as long as products themselves. SKU’s or stock keeping units have been the way of identifying products and measuring them against purchase and usage since forever. With the introduction of the subscription economy and everything as a service, is it the end of the road for SKU based licensing? Today, … Continue reading Subscription models, consumption billing and the death of the SKU!
The cyber security vendors and the fight for all of the same partners
It seems that every week a new cybersecurity vendor appears on the scene. How can these new vendors be creating new solutions to existing threats? Everyday we see vendors that have no clear differentiation from one competitor to the next. Are vendors appearing because it’s a low barrier to entry? Are they appearing because they see the success … Continue reading The cyber security vendors and the fight for all of the same partners